How to Shape the Narrative in 90 Minutes or Less

This week's royal baby birth is a great case study for the current media cycle.

The news broke with a tweet from a lucky photographer; a global media frenzy ensued with all of the network morning shows quickly sending correspondents to the sidewalk in front of a London hospital. An official birth announcement was made at 8:31 PM – in the heart of TV prime time and at deadline for the UK's newspapers – and, by nightfall, Niagara Falls and dozens of other famous world landmarks were bathed in blue accent lighting.

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