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Integrity Critical in Owned Media Era
- John Roderick
- Dec 15, 2014
- 1 min read
PR teams are spending less time working directly with journalists and more time ghostwriting in various media formats, from corporate blogs to whitepapers to tweets. At my agency, which has always had a very content-centric approach to PR, we now spend anywhere from 65-75 percent of our time generating “owned media,” or content that originates in-house. We’re hardly alone.
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