Election 2016: What Do Brands Do Now?Moving from brands to PR and communications generally, the success of Trump can be ascribed to his refusal to apologize. True, he...
3 Questions to Ask Before Your Crisis CounterattackThe public apology is dead. Long live the indignant counter-attack. Thanks to Donald Trump, public figures and corporate chieftains who...
4 Press Release Alternatives That Drive EngagementYou’d never guess it by looking at the rapid-fire barrage of press releases coming out of the major news wire services each day, but...
How PR Can Take Ownership of Integrated Brand CommunicationsMany major PR agencies have stopped calling themselves PR agencies. Now they are integrated communications firms. The transition is...