Media relations is the foundation of everything we do. When it comes to establishing instant influence, credibility, and control, there is no substitute for a strong presence in influential third-party media. Our campaigns are designed to keep our clients front-and-center on the issues that matter most.
It takes more than a great press release to command influence in today's hyper-connected, always-on news cycle. Sometimes, it takes a carefully curated blog; other times a ghost-written op-ed in The New York Times or The Wall Street Journal. We do them all, regularly creating owned media platforms and publishing bylines on behalf of our clients in the world's top news outlets.
Everything we do is guided by a deep understanding of the mechanical underpinnings of the journalistic process. Because we know which fundamental components journalists need to tell a story, we can manage the flow of information to control the narrative when emotions enter the equation. Having successfully managed high profile crises in both the U.S. and Europe, we've earned a reputation for sage counsel in good times and bad.
Social media is media, and we treat it that way. Sources are now more likely to be found behind a pithy tweet or a well-read industry blog than on the other end of a PR pitch, which means developing content for social channels is just as critical as nurturing your image with the traditional press. With a strong track record of curating social profiles for our clients, J. Roderick has established a proven set of best practices for powerful social media engagement.
We live in an era of unprecedented M&A volume, where virtually every company is either buying, selling, or about to be bought or sold. Having managed communications for dozens of capital markets transitions, ranging from divestitures to acquisitions to IPOs to new capital raises, we have the real-world experience necessary to navigate these events while anticipating and addressing any potential branding issues before they become problems.
There is an art and a science to successful external communications, whether it's occurring on a live broadcast to an audience of millions, or on the telephone to a single journalist who will translate your words to a global audience. Before any interview takes place, we work closely with journalists to outline the parameters and prep our clients on key points to make sure there are no surprises.