News & Updates

Big Data: The Most Powerful PR Tool That Communicators Are Not Using

Remember when a good survey was the golden ticket to blockbuster nationwide headlines? Armed with a few thought-provoking stats, a decent...

How To Demystify The Power of Big Data

Big business is officially obsessed with Big Data. According to a new survey of Fortune 1000 C-suite executives conducted by NewVantage...

Use Big Data To Build Your Brand

Communications professionals spend a lot of time talking about Big Data these days. A keyword search for the term on PR Newswire yields...

Big Data Obsession is Treasure Trove for Comms

The Harvard Business Review recently put some teeth to the notion that businesses are increasingly being driven by data with a story that...

How to Shape the Narrative in 90 Minutes or Less

This week's royal baby birth is a great case study for the current media cycle. The news broke with a tweet from a lucky photographer; a...

When Hedge Funds Talk, People Listen

Two weeks ago, the Securities and Exchange Commission lifted a ban on hedge-fund advertising and promotion that had been in place since...

How to Write a Bylined Article for the Boss

There once was a time when only professors and think-tank fellows needed to worry about the “publish or perish” phenomenon. Now, with...

Tighter Marketing Budgets Bring Opportunity, Risks

The term “new normal” took on heightened significance for the communications industry this month when WPP, Publicis, and Interpublic...