Big Data: The Most Powerful PR Tool That Communicators Are Not UsingRemember when a good survey was the golden ticket to blockbuster nationwide headlines? Armed with a few thought-provoking stats, a decent...
How To Demystify The Power of Big DataBig business is officially obsessed with Big Data. According to a new survey of Fortune 1000 C-suite executives conducted by NewVantage...
Use Big Data To Build Your BrandCommunications professionals spend a lot of time talking about Big Data these days. A keyword search for the term on PR Newswire yields...
Big Data Obsession is Treasure Trove for CommsThe Harvard Business Review recently put some teeth to the notion that businesses are increasingly being driven by data with a story that...