Remember when a good survey was the golden ticket to blockbuster nationwide headlines? Armed with a few thought-provoking stats, a decent PR team could generate ink at will in virtually every major media outlet. Alas, the days of easy survey-based PR campaigns disappeared once everyone with a blog could crank out a statistically spurious survey at zero cost, and with no formal training. Thankfully, there is a contemporary replacement for the survey that carries the same promi