ABOUT US
Creating currency for the knowledge economy
J. Roderick Public Relations is a strategic communications firm that creates campaigns to help companies in the financial services, healthcare, automotive and technology industries clearly communicate nuanced, complex messages to targeted business audiences.
A JOURNALISTIC APPROACH
Specialists in translating clients’ intangible assets into tangible media influence, our greatest strength is our ability to sculpt and deliver company news and ideologies in a package that complements the media zeitgeist. This journalistic approach to branding allows clients to promote their key messages in the press while also building a platform of thought leadership on issues critical to their businesses.
TELLING GREAT STORIES
Leveraging a multi-media mix of traditional and unconventional communications tools, our simple mission is to develop, package, and tell great stories. Whether it's crafting a timely pitch, ghost-writing an incisive op-ed, leading a big data analysis, choreographing a social media campaign, or even creating our own news outlet, we help brands articulate their strengths while building engagement with key stakeholders.
Our Team
John Roderick
PRESIDENT
John Roderick founded the firm in 2003 on the simple philosophy that great content begets great headlines. Since then, J. Roderick Public Relations has become the go-to shop for top tier business media influence, with an A-list roster of clients and entrenched relationships with media contacts around the world.
Brian Erni
VICE PRESIDENT
Brian Erni has been integral to client campaign development since joining J. Roderick in 2008. His deep experience on both sides of the editorial wall has allowed him to build trusted client relationships and craft timely insights that consistently drive top-tier media coverage.
Brian Jaklitsch
VICE PRESIDENT
Brian Jaklitsch joined J. Roderick in 2014, rapidly establishing himself as the resident detail maven. Able to spot a typo at 50 paces and find data anomalies in PhD-level research using nothing but the calculator function on his iPhone, Jaklitsch has helped to elevate the firm's focus on quality to a new level.
Zak Minert
SENIOR ACCOUNT EXECUTIVE
Zak Minert joined J. Roderick in 2026 after several years working in agency roles in insurance and consumer data analytics communications. A specialist in packaging complex, data-heavy insights for maximum mainstream impact, Minert is focused on J. Roderick client work in the automotive, insurance and financial services industries.