Big business is officially obsessed with Big Data. According to a new survey of Fortune 1000 C-suite executives conducted by NewVantage Partners, 91% of executives said their organizations have Big Data initiatives planned or in progress. Sixty-eight percent of respondents said their organizations will invest more than $1 million on Big Data in 2013 and 6% said they would spend more than $50 million this year alone. Large corporations will use this data for everything from decision support (think: “Moneyball” for business decisions) to customer tracking and marketing. Despite the rapid growth of the Big-Data economy and its deep penetration into the world of consumer marketing, PR executives have been remarkably slow to incorporate Big Data into their own workflows.